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World Breastfeeding Week 2020 Message

The theme of World Breastfeeding Week 2020 is “Support breastfeeding for a healthier planet”. In line with this theme, WHO and UNICEF are calling on governments to guard and promote girls’s entry to expert breastfeeding counselling,
a important part of breastfeeding assist.

Breastfeeding gives each baby with the very best begin in life. It delivers well being, dietary and emotional advantages to each youngsters and moms. And it varieties a part of a sustainable meals system. But whereas breastfeeding is a pure course of,
it’s not at all times simple. Mothers want assist – each to get began and to maintain breastfeeding.

Skilled counselling companies can be sure that moms and households obtain this assist, together with the data, the recommendation, and the reassurance they should nourish their infants optimally. Breastfeeding counselling may help moms to construct confidence
whereas respecting their particular person circumstances and decisions. Counselling can empower girls to beat challenges and stop feeding and care practices that will intervene with optimum breastfeeding, reminiscent of the availability of pointless liquids, meals,
and breastmilk substitutes to infants and younger youngsters.

Improving entry to expert counselling for breastfeeding can lengthen the length of breastfeeding and promote unique breastfeeding, with advantages for infants, households and economies. Indeed, evaluation signifies that growing charges of unique breastfeeding
may save the lives of 820 000 youngsters yearly, producing US $302 billion in extra earnings.

Skilled breastfeeding counselling might be supplied by totally different actors together with well being care professionals, lactation counsellors and peer assist suppliers, and in quite a lot of settings– in well being services or clinics, by way of dwelling visits or neighborhood
programmes, in individual or remotely. During the COVID-19 pandemic, it’s much more important to search out progressive options to make sure that entry to those important companies is just not disrupted and that households proceed to obtain the breastfeeding counselling
they want.

This is why UNICEF and WHO, consistent with the coverage actions advocated by the UNICEF-WHO-led Global Breastfeeding Collective, are calling on governments to:

  • INVEST to make expert breastfeeding counselling accessible to each lady. Ensuring availability of expert breastfeeding counselling to each lady would require elevated financing for breastfeeding programmes and improved monitoring
    and implementation of insurance policies, programmes and companies.

  • TRAIN well being care staff, together with midwives and nurses, to ship expert breastfeeding counselling to moms and households.

  • ENSURE that counselling is made accessible as a part of routine well being and vitamin companies which can be simply accessible.

  • PARTNER and collaborate with civil society and well being skilled associations, constructing sturdy collaborative programs for provision of applicable counselling.

  • PROTECT well being care staff from the affect of the newborn meals trade.

Together, by way of dedication, concerted motion and collaboration, we are able to be sure that each mom has entry to expert breastfeeding counselling, empowering her to present her child the very best begin in life.

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