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Survey evaluates affect of social media in attracting sufferers

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Patients usually don’t take social media into consideration when in search of a dermatologist, in line with a survey from researchers on the George Washington University. The survey was printed just lately within the Journal of Drugs in Dermatology.

As of 2019, 79% of Americans have a social media presence on platforms akin to Facebook, Twitter, and Instagram. Many dermatologists think about social media to be a great tool for constructing their practices and recruiting sufferers. However, restricted knowledge exists about whether or not a supplier’s social media presence is a driver in attracting new sufferers to their observe.

“A rapidly growing number of dermatologists are advocating for the value of social media to promote their practices,” mentioned Adam Friedman, MD, interim chair of the Department of Dermatology on the GW School of Medicine and Health Sciences and senior writer on the research. “Only one other survey has been conducted on patient perception of social media. There hasn’t been enough to show us how effective social media is as a marketing tool for dermatologists.”

The GW analysis group distributed a 10-question on-line survey to a various affected person inhabitants to guage their perceptions of social media and what elements of a dermatologist’s website are probably the most useful. Only 25% of respondents aged 18-30 years previous thought social media was extraordinarily or very important, suggesting that leaning on social media is probably not one of the simplest ways to develop a observe.

The outcomes additionally indicated that respondents who did make the most of social media for these functions had been eager about seeing affected person schooling, viewing affected person evaluations, in addition to dermatologists’ expertise ranges somewhat than private info.

“While patients overall may not rely on social media to select a dermatologist nor be interested in nonmedical content, many of our respondents did express interest in educational content written by their dermatologists on social media,” Friedman mentioned. “Practitioners should still count social media as a tool in building their practices and engaging their current patients, however, it should be one of many methods that they rely on to recruit new patients.”

The authors say that additional analysis must be carried out to find out whether or not social media is an efficient academic instrument for dermatologists.


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More info:
Emily C. Murphy et al. The Influence of Dermatologists’ Use of Social Media on Attracting Patients J Drugs Dermatol. 2020;19(5):   DOI: 10.36849/JDD.2020.4849

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George Washington University

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Survey evaluates affect of social media in attracting sufferers (2020, May 7)
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