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Flipkart ropes in 1MG for e-pharma – Home Health Choices

Bengaluru: Following Reliance and Amazon India, Walmart-owned Flipkart has now entered the e-pharmacy area. It has partnered with Gurgaon-based 1MG, whose app is now accessible on Flipkart’s Android one. This means customers can order prescription medicines, e-book physician consultations and lab assessments inside Flipkart.

The e-tailer’s entry in e-pharmacy is already seeing opposition. The All India Organisation of Chemists and Druggists (AIOCD), a physique with eight.5 lakh members, has written to Flipkart CEO Kalyan Krishnamurthy and Walmart president & CEO Doug McMillon, saying the partnership is towards native legal guidelines.

TOI first reported final month that the native e-commerce arm of the US-based retail main was seeking to enter the area amid motion from Reliance, which acquired a 60% stake in Netmeds. While Flipkart has now introduced 1MG onto its platform, it has been constructing its personal crew internally for the e-pharmacy enterprise and held related partnership talks with PharmEasy, which is buying smaller rival Medlife.

Owing to the visitors it will get, Flipkart is actually making an attempt to serve another shopper want. Prescription medicines, lab assessments and physician consultations are in excessive demand amid the pandemic, as customers attempt to restrict their motion as a lot as potential. Consumer stickiness and common order dimension rising to $15-20 are additionally among the causes massive strategic gamers like Amazon, Reliance and now Flipkart are getting into the area.

“We are forced to write to you as we discovered that Flipkart, which is owned by Walmart Inc, USA has partnered with an e-pharmacy by the name of 1MG.COM to sell ‘Prescription Medicines’ on its platform. This partnership is against the laws in our country,” AIOCD’s observe to McMillon and Krishnamurthy mentioned.

It has additionally began promoting over-the-counter medication which don’t want prescription. “We hope that the above points make it amply clear to you that e-pharmacies are not legal in our country and indulging with them will attract unnecessary legal implications. We are sure that you will not like to get in those hassles,” the observe from AIOCD added.

When contacted, a Flipkart spokesperson didn’t touch upon its partnership with 1MG and the AIOCD writing to its senior executives. “As consumers increasingly look for preventive care in the wake of the pandemic, it was a natural step for us to scale up our portfolio and launch products across categories such as immunity boosters, respiratory care, diabetic care, digestive care and cardiac care, among others,” the spokesperson added.

1 MG co-founder and CEO Prashant Tandon didn’t touch upon the matter.

A report by market analysis agency RedSeer in August mentioned e-pharmacy platforms, together with session and lab assessments, are anticipated to clock $2 billion in product sales by March 2021, with provide chain restoration and rise in new customers. During the pandemic, 6 million new households tried on-line medicine, taking the whole to 9 million households, a latest Ficci-RedSeer white paper mentioned. The newest RedSeer report mentioned e-pharmacies clocked $1.three billion in product sales on the finish of March 2020.

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